Collection: Synthetic

Synthetic fibre holds its style permanently. That's the whole advantage: it comes out of the box with the curl or the fall already in it, and it goes back to that shape every time you wash it. No heat tools, no styling, no morning.

The trade is that you can't restyle it, and most fibres won't take heat. What you buy is what you get — which is exactly right if you want something easy, or if you're not up to a routine.

It's also where the affordable end of the shop lives, so it's the sensible place to experiment with a length or a colour before committing.